Unlock the Vibe: What is Poro Long Drink Anyway?

You’re about to see it everywhere. On the fridge at the pub, in the cooler at a festival, cracking open at a backyard BBQ. That sleek blue can with the minimalist reindeer—Poro Long Drink—is the new player in the UK drinks scene. And it’s here to change the game.

So, what’s the deal? Is it a gin? A soda? Some fancy seltzer? Let’s get straight to it. Poro is the authentic taste of a Finnish legend, distilled into a perfectly crisp can for the UK’s anytime, any-place social scene.

The Origin Story: A Finnish Hidden Gem

This isn’t a marketing gimmick; it’s a piece of history. The Long Drink (or Lonkero, as it’s known in Finland) was born for a crowd. Back in the 1952 Helsinki Olympics, the Finnish government needed a signature drink they could serve quickly and efficiently to a global audience. The solution was genius: a refreshing, effortless mix of gin and grapefruit soda.

It was an instant hit. This wasn't just a cocktail; it became a national treasure, the definitive taste of Finnish summer. But why should Finland have all the fun?

Poro: The Finnish Export, Made for UK Good Times

Poro (which literally means 'Reindeer' in Finnish – yeah, cool, right?) is that original Olympic spirit, crafted and bottled for the UK. This isn’t an imitation; it’s the real deal.

We’ve taken that iconic recipe—premium gin, sharp citrus, and a clean, refreshing fizz—and perfected it in a can. The result? A ridiculously smooth, premium ready-to-drink cocktail that’s as at home in a winter pub garden as it is at a summer music festival. It’s the end of "beer fatigue" and the complicated cocktail order. This is your new, one-handed grab for good times.

Your New Go-To, Whatever the Forecast

Poro lands in the UK to be your year-round wingman. Its crisp, clean profile cuts through the heat of a summer grill and brings a blast of refreshing energy to a dark, busy pub.

• The Pub: Better than a pint? Often. It’s your move when you want something more premium than a lager but easier than a complicated mixed drink.

• The Party: From house parties to music concerts, it’s the coolest can in the ice bucket. A guaranteed conversation starter.

• The Anywhere Vibe: BBQs, park hangs, post-work unwind… Poro fits. It’s the versatile drink for a life that doesn’t have an off-season.

This is the next big thing in social drinking. It’s premium, it’s effortless, and it’s got a backstory cooler than yours. So next time you’re scanning the options, bypass the basic. Grab a Poro. You’re not just trying a new drink; you’re getting in on the secret first.

Discover the Finnish Legend. Find Your Vibe with Poro.